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Marketing Strategy Proposal
Schwarz, Petra ; Schüller, David (referee) ; Chalupský, Vladimír (advisor)
The diploma thesis deals with creating a marketing strategy proposal for company GN s.r.o. with focus on marketing mix. Diploma thesis is divided into theoretical, analytical and part of proposals. The theoretical part will be paid to defining the basic principles making marketing strategy proposal, creating marketing mix, product policy, price policy, distribution policy and communication policy, and market analysis. In the analytical part will be analyses current state of the company. In Part of proposals will be the marketing strategy proposal itself with focus on marketing mix.
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Model of e-commerce
Zavrtálková, Hana ; Trčka, Jiří (referee) ; Dvořák, Jiří (advisor)
In this work I made up a model of an electronic shop for the firm Vinařství Štěpán Maňák. I mean future possible competiton wiles and other barriers over implementation of the e-shop. Further I take to parts all needed steps that re important to think out and do ahead himself programmed business. The firm then herself decide, whether only pre-set e-commece on current pages or choose the other variant, that I prefer. That is to contact me recommended company, that will like cooperate with the firm and creates her wholy new and more attractive pages.
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The Development of the Price Level in Railway Building
Maturová, Vladimíra ; Pleva, Martin (referee) ; Puchýř, Bohumil (advisor)
This diploma thesis is describing the theme of price development of construction work on the railway superstructure. The result is meant as determination of technical-economic indicator which can be used in view of pricing mainly for public tenders as well as in the way of orientation at cost prices. The work is also engaged in production index for construction. The main meaning of this part is formed by comparing the dates of the Czech Statistical Office in the production of building and civil engineering in the Czech Republic between years of 2009 and 2015 with the production of railways constructions. As the railroad tracks are in corporate governance SŽDC state organization – whole planned construction works are controlled by conditions and rules of public tenders. After joining the Czech Republic into the European Union the requirements for optimal state of international transportation networks in their technical and social part had to be guaranteed. The thesis „The Development of the Price Level in Railway Deliveries“ includes topic of progressing of Czech economy, development of Czech and foreign markets and its influence on material deliveries and price fluctuations, pricing and costing. Because of main topic contains railway economy production there are given basic technical and technological information with application for Brno subregion.
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Marketing plan for a social and entertainment company specialising in French gastronomy and culture
ZELENÁ, Adriana
The bachelor thesis is focused on the creation of a marketing plan for a new social-entertainment enterprise specialized in French gastronomy and culture, which will enter the market in Humpolec. The thesis is divided into two main parts. The theoretical part is consists of literary research and methodology. Firstly, I learned literature based on marketing, food service, coffee, and wine. In this part, key concepts were defined, with which I worked further in the practical part. The methodology of the work focus on aim of the bachelor thesis, the research questions, the principle of marketing research and the methods through which the research was carried out. The practical part consist of interpretation of data obtained during marketing research, description of the location, analysis of potential customers and competitors. Then, the marketing plan for the new enterprise was created.
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Calculation of Prices and Costs in Catering and Accommodation Services
MIESBAUEROVÁ, Lucie
The bachelor's thesis deals with the issue of compiling prices and cost calculations in catering and accommodation services. The aim of this work is to evaluate the system of compiling calculations of the selected company. The theoretical part of this work is devoted to explaining the basic concepts. It focuses on the basic concept of classification of costs. The practical part presents the selected company, which is an accommodation facility. Shows all the costs of the company and their current calculation of costing and pricing. Information about costs and calculation are obtained based on an interview with authorized staff of selected company. The following is a proposal for appropriate provision to improve the pricing policy of company in connection with the company's target.
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Cenová politika podniku zabývajícího se výrobou potrubních armatur
Uhrincová, Kateřina
The diploma thesis is focuses on Pricing policy of enterprise producing pipe fittings. The main goal of the thesis was to formulate recommendations on pricing policy by the company VAG s.r.o., one of the most important companies operating on the Czech market in connection with the analysis of the market environment. The theoretical part of the thesis described market structures in general, water management, methods of selected analyses – Porter analysis of five driving forces and SWOT analyses, types of pricing policy, cost and calculations. The practical part contains an analysis of the market environment of the water industry in the Czech Republic, price calculations for selected types of products and sales vol-umes of the selected company. In conclusion of the thesis are described sugges-tions and recommendations for possible pricing policy.
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Cenová politika středně velkých podniků zabývajících se výrobou nábytku
Pehalová, Klára
This diploma thesis is focused on pricing policy of furniture companies and their costing calculations. The main goal of the thesis was to formulate recommendations for furniture price setting. The theoretical part of the thesis described market structures, methods of company pricing, costs of the company and methods of cost calculation. In the practical part was defined the market structure of the furniture industry in the Czech Republic. Were mentioned methods of pricing from three different companies and the price of particular order was calculated using each method. At the end of the thesis, recommendations were formulated for better specification the calculation procedures used by companies.
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Návrh marketingové strategie
Liszka, Tomáš
Liszka, T. Marketing strategy. Bachelor thesis. Brno: Mendel University in Brno, 2019. This bachelor thesis is focused on a company that is starting out in the field of wedding cinematography. As a result, a concrete marketing strategy is suggested for the company. The strategy is based on marketing situation analysis and analy-sis of primary data. Based on these foundings a marketing strategy is created for every variable of the marketing mix. The thesis is split into two parts, literary re-search and the actual plan for marketing strategy. All terms and tools related to this work can be found explained in the literary research section.
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Marketing Strategy Proposal
Schwarz, Petra ; Schüller, David (referee) ; Chalupský, Vladimír (advisor)
The diploma thesis deals with creating a marketing strategy proposal for company GN s.r.o. with focus on marketing mix. Diploma thesis is divided into theoretical, analytical and part of proposals. The theoretical part will be paid to defining the basic principles making marketing strategy proposal, creating marketing mix, product policy, price policy, distribution policy and communication policy, and market analysis. In the analytical part will be analyses current state of the company. In Part of proposals will be the marketing strategy proposal itself with focus on marketing mix.
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